Mini Cooper: Streamlining Financial Journeys for New Vehicle Pre-Orders
Objective: Design an intuitive user journey to introduce financial payment options following pre-orders for Mini Cooper's latest vehicle.
Approach:
Designed a high-fidelity user journey that integrates financial options early in the post-pre-order process.
Crafted clear, step-by-step pathways for financing, leasing, and upfront payment, reducing friction and enhancing user confidence.
Focused on aligning the design with Mini Cooper’s brand ethos of an exceptional customer experience.
Prioritized usability and clarity to ensure users could make informed financial decisions effortlessly.
Outcome: The design elevated Mini Cooper’s customer journey by simplifying decision-making and fostering trust, seamlessly extending the premium brand experience.
